Want to help surface your products to buyers who are interested in them? Use Tophatter Advertising!
You can access these options by clicking on the Advertising menu under Seller Tools. (At this time advertising is only available to our Partner sellers.)

 

How to Advertise Individual Products:

You can advertise individual products on a pay-per-alert basis. This is considered performance-based advertising, in which you only pay if users set alerts.  To advertise this way, all you to do is select an item(s) and enter the following:

  • Bid - The price you are willing to pay for each alert.  The higher your bid, the more exposure you will receive in Catalogs and Search.

  • Daily Budget - Total amount (sum of alert price) you are willing to pay each day to advertise a product.  The larger your budget, the more alerts you could potentially collect.

Please note that we use the word “bid” in two contexts on Tophatter.  The above context is referring to the price per alert.  It’s called a bid due to the fact that higher prices get better exposure.

 

Where do the products appear?

Individual products can be viewed in two sections primarily:

  • Tophatter-created Catalogs - To ensure we are merchandising the best, most relevant inventory, we create catalogs by category, subcategory, brand, etc.  These catalogs can contain relevant items from any seller with active terms.

  • Search Results - Search results are primarily driven by relevance to your search terms, but advertising will boost items within a relevant search.

To boost your products in Catalogs and Search results, you can place a higher bid. For example, if you bid only $.05 per alert your items would most likely appear below someone paying $.40. You're able to type in different bids and look in the catalogs section or search for your items to see where your products are and if they are in a desirable location. When you advertise individual products, you're only paying by alert, which guarantees that you're only paying for what you actually get.